2. There is a relationship between lyrics and visuals.
3. There is a relationship between music and visuals.
4. Demands of the record label e.g the need for lots of close-ups.
5. Frequently reference to notions (screens within screens) and particular voyueristic treatment of the female body.
6. There is often intertextual reference (to films/ tv programmes)
- Advertisers use it all the time, the orange adverts being a prime example
Examples and styles of intertextuality:
Current popular music is often also used within adverts to increase scope for audiences to 'remember' a product.
Examples and styles of intertextuality:
Current popular music is often also used within adverts to increase scope for audiences to 'remember' a product.
Stylistically - By imitating the style of a film or tv genre video game like the Beastie Boys music video Sabotage where they are imitating a 'cop show' but also trying to make it humorous at the same time.
Theme/Narrative - George Michael's 'Outside' uses intertextuality both stylistically in parts and through narrative. He is also bringing another media in by highlighting the stories in the tabloids of when and why he got sent to prison and trying to defend himself in a way.
Content - Some videos contain more subtle intertextual references within their content, A nod to a person or character can add another dimension of meaning to a text as well as fulfilling an important role as a viewer.
For example Shania Twain's Man I Feel Like A Woman music video largely referenced Robert Palmer's Addicted to Love. As Robert Palmer's video makes reference to fashion photography through his mannequin-styled models as his band. The reference is clearly shown in Shania Twains video later released.
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