The Brief

The Brief  'You have been asked to devise and make a promotional music video for the new act detailed below. As a new act, the record label is keen that this first release appeal to a wide audience and establish an image that is both recognisably unique and appealing to their target audience. With this in mind, their first release will be a cover version and will be used as a platform for future original releases. The record label is happy for this release to be any of the three songs listed below and would like you to choose whichever one you can make a dynamic promo for, as the key thing is to get them exposed'.


The brief we have been given can be applied to any of the following new acts:
-Magma (DJ )
-Good Girlz Bad (Girl band)
-Black Hole (Rock band)
-Smooth Criminals (Boy band)
-Tom Spencer (Solo Male Artist)
-Tonic (Boy band)
-Lucy Star (Solo Female Artist)


For this Music Video production I will be working with Emily Neil and Daisy Westlotorn as we know we can work cooporatively in a team and can take on each others ideas well. At the moment we are deciding between two of the brief groups:
- Good Girlz Bad (Girl band)
- Magma (DJ)


I think we are looking at the Good Girlz Bad as an option because as an all girl group we have inspiration from girl bands we have previously listened to but also would find it easier to decide what would appeal in a music video to the target audience.


However, we are still deciding whether we want to look at making a music video based upon the Magma (DJ) choice. Which would be really good to make as there are a variety of Dance music videos and a vast amount of codes and conventions so you could alter the brief to your own taste. However, I think it may be harder to make this type of music video look really good.